Coupon Verbiage

You probably heard us talking about the new Barcodes that are coming to coupons.  Above is an example of the new barcode. I actually had a problem with one of these new coupons ($2/3 Pop Tarts) at Tops last week. I just politely asked for my coupons back.  I guess we will have to see how quickly retailers update their POS

The GS1 DataBar Coupon Format
The new DataBar Coupon format will provide manufacturers more options for purchase requirements and values and make it possible to code more complex offers. It will enable the coupon to be validated at checkout to ensure the manufacturer intended the purchase that was made. Ideally, it may reduce mis-redemption.

In addition, retailers would get better scanning accuracy at the POS. More specific coding and fewer human readable elements should reduce mis-redemption, while minimizing the amount of “hard-to-handle” coupons. With the new barcode, retailers will be able to code chain-specific promotions, which now is almost impossible to do. They will also be able to leverage offer tracking and provide improved purchase auditing back to the manufacturers.

Benefits
GS1 Company Prefixes. The existing structure only allows companies with a 6-digit prefix the ability to coupon. The new format can accommodate variable length prefixes.
Coupon value codes can now be in any amount up to $999.99, and they are not limited to a table of only 100 possibilities.
Precise offer descriptions and validation of offers involving specified quantity purchases can now be expressed.
Fraud reduction due to complexity of description and save values. Also, the entire barcode encoded data is not presented in human readable format.
Automatic expiration date checking for retailers.
The greater dimensional efficiency combined with the ability to encode additional data opens the doors for creating trade solutions that greater support product identification, traceability, quality control, and more flexible coding for coupon applications.

Thanks so much to Bar Code Graphics for the information!

Buffer

Share

{ Comments on this entry are closed }